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Customer Relationship Management (CRM) Case Studies
This case study profiles one company's efforts to streamline its business process around sales count and order workflow. With 30,000 iterations a month, saving time on that aspect of the operation could have a real impact on customer satisfaction and business efficiency. BPM Solution Helps Wholesale Distributor Elevate Service Levels Hy Cite Corp., which distributes the Royal Prestige line of kitchenware and provides financing to consumers, found that automating its business processes was the easiest way to keep its distributors happy, and thus keep customers happy. BPM: The Cross-Industry Solution Business process management is benefiting many organizations of all sizes. From manufacturing to services and from logistics to workflow, more and more companies are choosing to implement BPM to become more agile, competitive, profitable and time efficient. Business Process Management Is the Next Phase in the CRM Evolution This article discusses how BPM and CRM are two technologies that are complementary--they just represent successive steps in customer-facing technology's evolution. Discovering the Benefits of Customer Process Management The ability to apply CRM data to other processes could make a company more competitive. Achieving a level of ongoing process automation and collaboration when separate CRM and BPM applications are deployed takes significant money and time, and may not even be feasible. How Business Process Management (BPM) Technology Helps CRM Deliver on its Promise of Managing Customer Relationships The value that BPM brings to CRM is an ability to deliver the extended enterprise in a cost-effective way with low barriers to adoption and a non-existent learning curve to each CRM-extended user. Integrating BPM and CRM for Customer Satisfaction CRM without the integrated dynamic approach of BPM is not enough to counter global competition. BPM makes all the difference in satisfying customers, retaining their loyalty, providing added value and generating growth. In fact, CRM with BPM might be the difference between those companies that flourish and those that fail to survive. Maximizing ROI and Minimizing TCO Through Presentment Infrastructure, Enterprise Content Managment and Business Process Management This white paper proposes that, in many instances, ROI from initial CRM investments has been hindered by a lack of complementary investments in underlying Customer Communications infrastructure, including key investments in Enterprise Content Management (ECM) technologies such as Content Presentment. Submit a Link for Publication Here Have a favorite article or a website that you would like to share with the BPMEnterprise community? Share it here and help others understand this topic in greater detail. Or, learn more about writing and submitting an article to be published here..
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